Coldwater's tailored media strategy for Ducks Unlimited Canada's inaugural Duck and Run charity event secured nationwide coverage across diverse media platforms. The campaign significantly boosted event awareness, attracting participants and raising funds for wetland conservation efforts across Canada.
Media Relations Strategy
The 1st annual Duck and Run brought together a number of Canadian cities and communities to a national fun run to raise funds and awareness for Ducks Unlimited Canada’s (DUC) work protecting Canada’s wetlands. Alongside sponsors Bass Pro Shops and Cabela’s, DUC encouraged people to join and fundraise for 10KM, 5KM, and 1KM family-friendly fun runs.
Coldwater developed and executed on a comprehensive media outreach strategy in Duck and Run locations across Canada.
Coldwater built tailored media lists targeting key outlets and media members in each market. Once underway, key tactics included:
Coldwater’s campaign delivered significant media coverage and audience reach:
The campaign contributed to significant media attention and runner interest in the inaugural year of the fundraising race, contributing to funds raised and the race profile. With a higher profile comes more runners, more self-started runs in new locations, and additional sponsors.
