Coldwater's multi-channel campaign for Funbox Vancouver's Canadian debut combined earned media, influencer partnerships, and targeted advertising. The strategy significantly boosted brand awareness, drove substantial ticket sales, and established Funbox as a premier family entertainment destination in Vancouver.
Brand Launch, Earned Media and Media Relations, Media Training, Media Monitoring , Media and Influencer Event Influencer Outreach and Management, Community Stakeholder Management, Online Advertising Campaign, Partnerships
Coldwater planned and executed a multi-faceted campaign to generate awareness of FUNBOX Vancouver's debut in Canada and build FUNBOX's reputation in BC. The two objectives supported the Vancouver franchise’s goals of generating ticket sales and market share in Canada. Funbox headquarters is located in California, and franchise locations are found throughout the United States and in Spain.
Coldwater’s strategy to achieve the objectives was to leverage a mix of earned, paid, and shared media. Parents were the primary target audience. The secondary audiences included businesses in the community, partners, and government. The messaging highlighted FUNBOX as a fun, unique, accessible, and safe outdoor family activity new to Canada.
Coldwater’s campaign helped Funbox Vancouver become the top-visited franchise page on the Funbox website. The search term “Funbox Vancouver” became one of the top drivers of website visits for Funbox.com during the campaign period, indicating that awareness and interest was generated. The campaign raised brand awareness and drove strong ticket sales for the Vancouver location.
