What we do
We provide refreshingly unique public relations solutions to tell your story.
We have developed solid relationships with journalists in today’s ever-evolving media landscape. Our expertise includes working with niche media in the film, television, arts and entertainment industries to gain the most authentic coverage for our clients.
Event and festival publicity is something we pride ourselves on. We have the knowledge and know-how to help our clients navigate small and large-scale events, such as film festivals, conferences, and premieres. Our expertise helps our clients gain the media attention they desire and deserve.
Building your personal brand is something we are very passionate about. We provide our clients with the tips and tools to help develop their brand profile and more. We also teach personal branding and publicity courses in classroom settings, and offer small-group and private sessions.
We help businesses in Canada develop strong communications strategies in order to achieve their overall business goals. We will guide you through identifying a sustainable plan with customized tactics to meet your needs.
Digital and Social Media
We provide the knowledge and know-how in order to achieve a strong Web and social media presence across all platforms. By developing digital strategies, we guide our clients through the entire process in order to increase awareness of and engagement with their brand.
Our focus is on building and sustaining authentic, mutually-beneficial relationships. We work with our clients to identify ways in which they can contribute meaningfully to their industry through media relations. When connecting the media with our clients, the Coldwater team provides creative ideas that transform into credible and consistent results that positively impact our clients’ business and reputation.
Who we are
Coldwater Communications is a refreshingly unique public relations consultancy focused on media and government relations, corporate communications, and thought-leadership. We are a team of highly-skilled consultants who work together to solve complex problems. We are not limited by specialties, industries, or time zones. As no two clients will have the same goals, no two clients will have the same project team. Our team evolves to meet each of our client’s unique needs and objectives. Our custom strategies and à la carte services enable us to meet client objectives faster and more cost-effectively than a traditional PR firm.
Coldwater Communications has established a national network of highly skilled public relations and communications professionals. Currently, there are team members across Canada—located in Squamish, Vancouver, Kelowna, Calgary, Toronto, Ottawa, and Montreal—with one dedicated international team member located in Singapore. With the team spread out across the country and internationally, this gives us the advantage of a 24-hour work cycle that allows for coverage in most North American time zones and 24-hour media monitoring.
She is currently the Past President of Canadian Public Relations Society – Vancouver and was a protégé of the Women’s Executive Network Top 100 Most Powerful Women Mentoring Program in 2015-2016. Most recently, Theodora was named one of The Peak’s 2021 Emerging Leaders in Canada and in 2020, she was named one of the Inspiring Females Accelerating Change by North America Women in PR.
She has spoken at numerous conferences, including the BC Communications Forum in 2020, the Canadian Public Relations Society National Conference in Edmonton in 2019, Marketing Kingdom 2018, and Doors Open to Technology 2018.
In 2021, Theodora completed a Harvard Business School Executive Education program focused on leading professional service firms. She also has an undergraduate degree from Queen’s University and a Masters in Communications from the University of Ottawa.
Danielle earned her Bachelor of Communication, Public Relations degree from Mount Royal University. She has also served on the board of directors for the Canadian Public Relations Society of Calgary in a variety of capacities including, Students and Education Chair, Volunteer Chair and is currently Membership Chair.
Danielle is also passionate about staying connected to the post-secondary realm and helping communications students reach their highest potential. She manages mentorship programs and participates in panel discussions, guest lectures and workshops across a variety of post-secondary institutions.
Taking the PR industry by storm, Simi is an independent Public Relations Consultant working on campaigns in a variety of spaces including cryptocurrency, tech, apparel, non-profit and thought leadership. She has reached over 20 million+ audiences in radio, print, TV, blogs and podcasts by successful execution of communications and engagement strategies. Simi has elevated her clients’ brands by securing coverage in notable media outlets such as: The Globe and Mail, Bloomberg Business, IHeartRadio, CTV Morning Live, Forbes, Entrepreneur, Your Morning (Live) Show and Arianna Huffington’s Thrive Global amongst many others.
With an aptitude for story telling, her interests and work also delve into lifestyle reporting, travel, food and wine reviews, hosting, emceeing and interviewing. With over 15 years in media and communications, she also specializes in media relations, press kits, media & talent coaching, writing and editing.
Zahra is also an established foodie with a love and passion for culture, food and languages. She co-hosted and produced 'Food Glorious Food', a podcast through CKNW. Prior to Covid, you would often find her at wine festivals, restaurant releases and reporting on extraordinary restaurants found on travels.
She is a member of the Canadian Meteorological and Oceanographic Society, American Meteorological Society (AMS) and AMS Climate Services Committee.
With nearly a decade of communications experience, Nela has a proven track record of excellence and building strong relationships with a wealth of clients, from a small business to government departments and agencies. She has lent her expertise to develop notable federal government communications initiatives, such as anti-racism public education and awareness, International Women’s Day, and strategic marketing to increase COVID-19 vaccine uptake. She is known for applying a strong diversity, inclusion and equity lens to her work, as she draws on her 3 years of public sector experience spent working on national anti-racism initiatives. Nela is passionate about the arts, innovation, amplifying the voices of equity-seeking communities, and using communications as a vehicle for driving social change.
Nela holds a B.A. in Media Production from Ryerson University’s competitive School of Radio and Television Arts, and is a candidate at the McMaster-Syracuse Universities’ Masters in Communication Management. She is also poised to complete her certificate in Business Innovation at the University of Toronto. In her spare time, Nela is a singer-songwriter and can be found playing small gigs in the downtown Toronto area.
After a decade-long career working in financial sales, she returned to her passion for words and ideas. Today, with extensive sales and marketing experience under her belt and a formal background in creative writing, she’s a copywriter, editor, and public relations consultant. Thi specializes in crafting clear messaging and developing content strategy that aligns with her client’s brand and connects people. She has worked on a number of campaigns for a wide spectrum of clients in varied industries, including e-commerce, arts and culture, finance and real estate, and more.
Campaigns Lilian has led for the film festival circuit has seen clients sign international distribution deals, smash crowdfunding goals, increase Blu-Ray sales and raise brand awareness on an international level. A campaign Lilian led for a client’s film at San Diego Comic Con led to an distribution deal being signed with international horror streaming giant, Shudder.
She graduated from Simon Fraser University with a Bachelor of Arts in English Literature, and has gone on to work as a freelance journalist with a focus on music and pop culture. She has also previously held positions as the CITY Editor and Arts Correspondent at BeatRoute Magazine, for both print and digital versions of the publication.
When it comes to content, Yasmine prides herself on crafting copy that is clean, creative, and engaging. She has worked as a copywriter for companies in a number of industries from hospitality and travel to fashion e-commerce and business marketing.
Following her education, Catherine gained marketing experience in Vancouver's arts sector before making the move to Brussels, Belgium. During her time abroad, she advanced her skills in communications and media relations while working for Non-Governmental Organizations and the European Parliament. She has developed communications material for initiatives, such as World Autism Day, EU-funded education and awareness raising projects and human rights advocacy campaigns. Catherine is passionate about using communications to influence positive social and environmental change.
Now based in Vancouver, Catherine looks forward to drawing on her international experiences and skill set to support the team with social media coordination and media relations. In her spare time, she can be found hiking or skiing at BC's local mountains or getting her groove on in dance class.
Returning to Canada, Gene then turned his focus to broadcast journalism, interning and then working as an Associate Producer for CBC Radio’s current affairs programs. He then moved to northern British Columbia to work at CFNR FM, a First Nations radio station in Terrace, first as a reporter then taking over as news director. Returning to Vancouver, Gene spent several years at CTV News Vancouver as the Overnight Assignment Writer where his responsibilities included writing, producing and assigning.
Gene brings to Coldwater Communications his diverse experiences in journalism, strong writing and ability to tell a story.
She is always seeking new learning opportunities and growing a personal and professional personality. Her interests lie in publicity and developing brand awareness. Powerful story-telling is a profound passion of hers. Her innate curiosity is a powerful addition to any creative process, as great ideas seem to lie in outlandish thoughts.
He took up teaching as an instructor in BCIT's Broadcast and Online Journalism program, where he spent 32 years in the classroom and helping to run the Institute’s TV and Radio news operations. Among the courses he taught were On-Air Performance, Radio Production, Radio and TV News and Audio Documentaries. While on leave during the fall of 2016, Bill produced several online documentaries, chronicling the move from traditional media to digital content delivery in major BC newsrooms.
He has trained dozens of TV and radio reporters, anchors and newscasters who now work not only in BC, but across Canada and the world, including a number of correspondents for Canadian, American and international networks.
At Coldwater, Bill helps to train media spokespeople and company executives in the fine art of mastering media interviews and on-air performance. He provides one-on-one consultations and small-group training sessions to help our clients hone their skills in delivering strong, dynamic messages.