What we do
We provide refreshingly unique public relations solutions to tell your story.
We have developed solid relationships with journalists in today’s ever-evolving media landscape. Our expertise includes working with niche media in the film, television, arts and entertainment industries to gain the most authentic coverage for our clients.
Event and festival publicity is something we pride ourselves on. We have the knowledge and know-how to help our clients navigate small and large-scale events, such as film festivals, conferences, and premieres. Our expertise helps our clients gain the media attention they desire and deserve.
Building your personal brand is something we are very passionate about. We provide our clients with the tips and tools to help develop their brand profile and more. We also teach personal branding and publicity courses in classroom settings, and offer small-group and private sessions.
We help businesses in Canada develop strong communications strategies in order to achieve their overall business goals. We will guide you through identifying a sustainable plan with customized tactics to meet your needs.
Digital and Social Media
We provide the knowledge and know-how in order to achieve a strong Web and social media presence across all platforms. By developing digital strategies, we guide our clients through the entire process in order to increase awareness of and engagement with their brand.
Our focus is on building and sustaining authentic, mutually-beneficial relationships. We work with our clients to identify ways in which they can contribute meaningfully to their industry through media relations. When connecting the media with our clients, the Coldwater team provides creative ideas that transform into credible and consistent results that positively impact our clients’ business and reputation.
Who we are
Theodora is currently the Past President of the Canadian Public Relations Society – Vancouver and was recently a protégé of the Women’s Executive Network Top 100 Most Powerful Women Mentoring Program. In 2020, she was named one of the Inspiring Females Accelerating Change by North America Women in PR.
Theodora has spoken at numerous conferences, including Marketing Kingdom 2018, Doors Open to Technology 2018, the Canadian Public Relations Society National Conference in Edmonton in 2019. She has an undergraduate degree from Queen’s University and a Masters in Communications from the University of Ottawa.
Danielle earned her Bachelor of Communication, Public Relations degree from Mount Royal University. She has also served on the board of directors for the Canadian Public Relations Society of Calgary in a variety of capacities including, Students and Education Chair, Volunteer Chair and is currently Membership Chair.
Danielle is also passionate about staying connected to the post-secondary realm and helping communications students reach their highest potential. She manages mentorship programs and participates in panel discussions, guest lectures and workshops across a variety of post-secondary institutions.
After a decade-long career working in financial sales, she returned to her passion for words and ideas. Today, with extensive sales and marketing experience under her belt and a formal background in creative writing, she’s a copywriter, editor, and public relations consultant. Thi specializes in crafting clear messaging and developing content strategy that aligns with her client’s brand and connects people. She has worked on a number of campaigns for a wide spectrum of clients in varied industries, including e-commerce, arts and culture, finance and real estate, and more.
Campaigns Lilian has led for the film festival circuit has seen clients sign international distribution deals, smash crowdfunding goals, increase Blu-Ray sales and raise brand awareness on an international level. A campaign Lilian led for a client’s film at San Diego Comic Con led to an distribution deal being signed with international horror streaming giant, Shudder.
She graduated from Simon Fraser University with a Bachelor of Arts in English Literature, and has gone on to work as a freelance journalist with a focus on music and pop culture. She has also previously held positions as the CITY Editor and Arts Correspondent at BeatRoute Magazine, for both print and digital versions of the publication.
When it comes to content, Yasmine prides herself on crafting copy that is clean, creative, and engaging. She has worked as a copywriter for companies in a number of industries from hospitality and travel to fashion e-commerce and business marketing.
For 3.5 years, he delivered accounting and advisory services in the charitable sector in Vancouver. Prior to that, he had stints in market research and customer care. He brings a research-based approach to communications and a humanistic perspective to business.
Vernon is a member of IABC/BC where he volunteers in membership engagement.
Her digital comms and media skills will be an asset as she supports the team on media campaigns. She is passionate about social issues and creating environments of inclusivity and open dialogue. Rie graciously lives and works on the unceded territory of the Syilx people.
With nearly a decade of communications experience, Nela has a proven track record of excellence and building strong relationships with a wealth of clients, from a small business to government departments and agencies. She has lent her expertise to develop notable federal government communications initiatives, such as anti-racism public education and awareness, International Women’s Day, and strategic marketing to increase COVID-19 vaccine uptake. She is known for applying a strong diversity, inclusion and equity lens to her work, as she draws on her 3 years of public sector experience spent working on national anti-racism initiatives. Nela is passionate about the arts, innovation, amplifying the voices of equity-seeking communities, and using communications as a vehicle for driving social change.
Nela holds a B.A. in Media Production from Ryerson University’s competitive School of Radio and Television Arts, and is a candidate at the McMaster-Syracuse Universities’ Masters in Communication Management. She is also poised to complete her certificate in Business Innovation at the University of Toronto. In her spare time, Nela is a singer-songwriter and can be found playing small gigs in the downtown Toronto area.