Coldwater

Communications

Strategies, publicity, public relations, corporate communications, and thought-leadership.

What we do

We provide refreshingly unique public relations solutions to tell your story.

Media Relations

We have developed solid relationships with journalists in today’s ever-evolving media landscape. Our expertise includes working with niche media in the film, television, arts and entertainment industries to gain the most authentic coverage for our clients.

Event/Festival Publicity

Event and festival publicity is something we pride ourselves on. We have the knowledge and know-how to help our clients navigate small and large-scale events, such as film festivals, conferences, and premieres. Our expertise helps our clients gain the media attention they desire and deserve.

Personal Publicity

Building your personal brand is something we are very passionate about. We provide our clients with the tips and tools to help develop their brand profile and more. We also teach personal branding and publicity courses in classroom settings, and offer small-group and private sessions.

Corporate Communications

We help businesses in Canada develop strong communications strategies in order to achieve their overall business goals. We will guide you through identifying a sustainable plan with customized tactics to meet your needs.

Digital and Social Media

We provide the knowledge and know-how in order to achieve a strong Web and social media presence across all platforms. By developing digital strategies, we guide our clients through the entire process in order to increase awareness of and engagement with their brand.

Thought Leadership

Our focus is on building and sustaining authentic, mutually-beneficial relationships. We work with our clients to identify ways in which they can contribute meaningfully to their industry through media relations. When connecting the media with our clients, the Coldwater team provides creative ideas that transform into credible and consistent results that positively impact our clients’ business and reputation.

Testimonials

Boys and Girls Clubs were thrilled when Coldwater Communications agreed to support us pro-bono with a 20 day media campaign. Public awareness and profile are among the highest priority needs of non-profits, and yet require a skill set we don't often possess. Coldwater's team delivered with a professional, thorough, strategic media campaign that yielded more media coverage over the course of about 6 weeks than we could typically be able to generate in a year. They took the time to understand BGC, our needs, and goals, and overdelivered. We're beyond grateful.

Carolyn TuckwellPresident & CEO, Boys and Girls Clubs of South Coast BC

Having worked with Theodora on the roll out of a feature film, I can say she is the best. For an independent project made straight from the heart, we travelled the world, winning numerous awards, followed by a theatrical run with Cineplex Odeon and finishing on iTunes, Google Play and Amazon Prime. Theodora was there the whole way, across all platforms of media engagement, around the world. Throughout it all, she was a consummate professional and - perhaps even more importantly - a whole lot of fun.

David RayWriter, Producer, Director, Second Chance Productions

Theodora’s strategic guidance and publicity efforts have helped Idea Rebel receive coverage in local and national media outlets, resulting in increased exposure for our company. I highly recommend her and Coldwater Communications’ services for any company looking to gain exposure in today’s media climate.

Jamie GarrattCEO, Idea Rebel

Theodora represents a true professional in her field, making it her priority to keep clients well informed and updated on all aspects of any project. Results-oriented, conscientious and dedicated are just some of the words to describe our pleasurable experience working with her.

Murphy LiuSenior Sales Manager, BlackboxMyCar

Who we are

Founder

Theodora Jean

Theodora has over 10 years of public relations and communications experience in private industry, government, and non-profit sectors.

Theodora has over 10 years of public relations and communications experience in private industry, government, and non-profit sectors. Through her public relations agency, Coldwater Communications, she provides earned media strategies, corporate communications services, and thought-leadership for clients in various industries, such as film, retail and tech.

Theodora is currently the Past President of the Canadian Public Relations Society – Vancouver and was recently a protégé of the Women’s Executive Network Top 100 Most Powerful Women Mentoring Program. In 2020, she was named one of the Inspiring Females Accelerating Change by North America Women in PR.

Theodora has spoken at numerous conferences, including Marketing Kingdom 2018, Doors Open to Technology 2018, the Canadian Public Relations Society National Conference in Edmonton in 2019. She has an undergraduate degree from Queen’s University and a Masters in Communications from the University of Ottawa.

Account Manager

Danielle Alfaro

A born and raised Calgarian, Danielle has gained communications experience in a variety of industries including boutique agency, corporate and non-profit. Skill sets include writing, strategic social media planning, media relations and event management.

A born and raised Calgarian, Danielle has gained communications experience in a variety of industries including boutique agency, corporate and non-profit. Skill sets include writing, strategic social media planning, media relations and event management. She is currently an independent PR consultant working in the arts/entertainment/media scene across Western Canada.

Danielle earned her Bachelor of Communication, Public Relations degree from Mount Royal University. She has also served on the board of directors for the Canadian Public Relations Society of Calgary in a variety of capacities including, Students and Education Chair, Volunteer Chair and is currently Membership Chair.

Danielle is also passionate about staying connected to the post-secondary realm and helping communications students reach their highest potential. She manages mentorship programs and participates in panel discussions, guest lectures and workshops across a variety of post-secondary institutions.

PR Consultant + Copywriter

Thi Tran

Thi earned her Bachelor of Arts degree from the University of British Columbia, graduated from Simon Fraser University’s The Writer’s Studio, and in 2018, attended a residency for emerging writers at Banff Centre for Arts and Creativity.

Thi earned her Bachelor of Arts degree from the University of British Columbia, graduated from Simon Fraser University’s The Writer’s Studio, and in 2018, attended a residency for emerging writers at Banff Centre for Arts and Creativity.

After a decade-long career working in financial sales, she returned to her passion for words and ideas. Today, with extensive sales and marketing experience under her belt and a formal background in creative writing, she’s a copywriter, editor, and public relations consultant. Thi specializes in crafting clear messaging and developing content strategy that aligns with her client’s brand and connects people. She has worked on a number of campaigns for a wide spectrum of clients in varied industries, including e-commerce, arts and culture, finance and real estate, and more.

Senior Policy Consultant

Jean Kavanagh

Jean Kavanagh has extensive communications and media relations experience in the non-profit and government sectors including at the Canadian Centre for Policy Alternatives, the David Suzuki Foundation and Vancouver Public Library.

Jean Kavanagh has extensive communications and media relations experience in the non-profit and government sectors including at the Canadian Centre for Policy Alternatives, the David Suzuki Foundation and Vancouver Public Library. Before making the switch to communications, Jean was a reporter and covered regional news in British Columbia and Ontario, nationally for the Canadian Press, and internationally from Central America.
Senior Consultant

Tarrah Simion

As a healthcare professional with ten years of clinical experience, Tarrah utilizes her clinical expertise, combined with her twenty years of scientific writing experience to produce engaging educational and promotional materials in the Greater Toronto Area.

As a healthcare professional with ten years of clinical experience, Tarrah utilizes her clinical expertise, combined with her twenty years of scientific writing experience to produce engaging educational and promotional materials in the Greater Toronto Area. She works with organizations such as the Canadian Cancer Society and the Canadian Public Relations Society to assist with complex projects on both local and national scales.
Public Relations Consultant

Lilian Sue

Lilian is a publicity coach and public relations professional with nearly a decade of experience in publicity, social media marketing and communications. Specializing in film and television and food, Lilian has led film festival campaigns for short and feature films, launched seasons of television shows and worked as a publicist for agencies, food and beverage events and brands.

Lilian is a publicity coach and public relations professional with nearly a decade of experience in publicity, social media marketing and communications. Specializing in film and television and food, Lilian has led film festival campaigns for short and feature films, launched seasons of television shows and worked as a publicist for agencies, food and beverage events and brands.

Campaigns Lilian has led for the film festival circuit has seen clients sign international distribution deals, smash crowdfunding goals, increase Blu-Ray sales and raise brand awareness on an international level. A campaign Lilian led for a client’s film at San Diego Comic Con led to an distribution deal being signed with international horror streaming giant, Shudder.

Senior Web Specialist

Lindsay Beaudoin-Rach

Lindsay brings over nine years of web communications experience. Lindsay graduated from Carleton University in 2011 and quickly transitioned her interests in writing and communications into the tech world, where she has specialized in creating and optimising web content.

Lindsay brings over nine years of web communications experience. Lindsay graduated from Carleton University in 2011 and quickly transitioned her interests in writing and communications into the tech world, where she has specialized in creating and optimising web content. Lindsay currently works for the federal government, where she previously led the migration of web content into new Content Management Systems, optimized websites, and turned complex government policy and program language into content that is simple and easy to understand. Since 2018, Lindsay has delved into the world of web analytics, with a focus in measuring the performance of websites by analyzing data. She also applies website accessibility and usability principles and best practices to ensure that websites are inclusive and effective in targeting their audience.
PR Consultant + Copywriter

Yasmine Shemesh

Yasmine is a Vancouver-based writer and editor, with a great breadth of experience from working in media in a varied capacity for nearly a decade, as well as a deep knowledge of arts and culture.

Yasmine is a Vancouver-based writer and editor, with a great breadth of experience from working in media in a varied capacity for nearly a decade, as well as a deep knowledge of arts and culture.

She graduated from Simon Fraser University with a Bachelor of Arts in English Literature, and has gone on to work as a freelance journalist with a focus on music and pop culture. She has also previously held positions as the CITY Editor and Arts Correspondent at BeatRoute Magazine, for both print and digital versions of the publication.

When it comes to content, Yasmine prides herself on crafting copy that is clean, creative, and engaging. She has worked as a copywriter for companies in a number of industries from hospitality and travel to fashion e-commerce and business marketing.

Public Relations Assistant

Cassandra Estefanos

Cassandra Estefanos is a recent graduate from the University of Ottawa, holding an Honours BA in Communications and Minor in Law.

Cassandra Estefanos is a recent graduate from the University of Ottawa, holding an Honours BA in Communications and Minor in Law. With three years of communications experience in the federal public service, she has had the opportunity to work on various marketing and strategic communications teams. This has allowed her to develop a multitude of skills such as editing and writing, social media, strategic planning, research and web advising.
Public Relations Coordinator

Vernon Lee

Vernon graduated from the SFU Public Relations Program and has an Honours BA in Psychology from UBC. He is passionate about finding brand identity, bringing ideas to life, and telling stories. He uses data analytics to track and report campaign successes.

Vernon graduated from the SFU Public Relations Program and has an Honours BA in Psychology from UBC. He is passionate about finding brand identity, bringing ideas to life, and telling stories. He uses data analytics to track and report campaign successes.

For 3.5 years, he delivered accounting and advisory services in the charitable sector in Vancouver. Prior to that, he had stints in market research and customer care. He brings a research-based approach to communications and a humanistic perspective to business.

Vernon is a member of IABC/BC where he volunteers in membership engagement.

Junior Consultant

Rie Stadnichuk

Rie (she/ her) recently graduated from SFU with a Communications and Economics degree. An expert in social media, her past experience include social media coordination and content writing for blogs, websites, and fundraising campaigns largely focusing in the not-for-profit sector.

Rie (she/ her) recently graduated from SFU with a Communications and Economics degree. An expert in social media, her past experience include social media coordination and content writing for blogs, websites, and fundraising campaigns largely focusing in the not-for-profit sector.
Her digital comms and media skills will be an asset as she supports the team on media campaigns. She is passionate about social issues and creating environments of inclusivity and open dialogue. Rie graciously lives and works on the unceded territory of the Syilx people.
Senior Public Relations Consultant

Nela Gojevic

Nela is a sought-after consultant and project manager specializing in strategic communications, public education, marketing, multi-media creative, stakeholder engagement and partnerships. Uniquely positioned to serve her clients, Nela fuses her communications expertise with core business innovation principles to drive her clients’ desired results.

Nela is a sought-after consultant and project manager specializing in strategic communications, public education, marketing, multi-media creative, stakeholder engagement and partnerships. Uniquely positioned to serve her clients, Nela fuses her communications expertise with core business innovation principles to drive her clients’ desired results.

With nearly a decade of communications experience, Nela has a proven track record of excellence and building strong relationships with a wealth of clients, from a small business to government departments and agencies. She has lent her expertise to develop notable federal government communications initiatives, such as anti-racism public education and awareness, International Women’s Day, and strategic marketing to increase COVID-19 vaccine uptake. She is known for applying a strong diversity, inclusion and equity lens to her work, as she draws on her 3 years of public sector experience spent working on national anti-racism initiatives. Nela is passionate about the arts, innovation, amplifying the voices of equity-seeking communities, and using communications as a vehicle for driving social change.

Nela holds a B.A. in Media Production from Ryerson University’s competitive School of Radio and Television Arts, and is a candidate at the McMaster-Syracuse Universities’ Masters in Communication Management. She is also poised to complete her certificate in Business Innovation at the University of Toronto. In her spare time, Nela is a singer-songwriter and can be found playing small gigs in the downtown Toronto area.

Who we've worked with

Some of our clients include

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