What we do
We provide refreshingly unique public relations solutions to tell your story.
We have developed solid relationships with journalists in today’s ever-evolving media landscape. Our expertise includes working with niche media in the film, television, arts and entertainment industries to gain the most authentic coverage for our clients.
Event and festival publicity is something we pride ourselves on. We have the knowledge and know-how to help our clients navigate small and large-scale events, such as film festivals, conferences, and premieres. Our expertise helps our clients gain the media attention they desire and deserve.
Training and Coaching Services
Coldwater Communications offers media training and communications coaching to enable you to confidently navigate today’s fast-paced media landscape. We host full and half-day workshops focused on how to identify, prepare, and effectively communicate your message and story through on camera presentations and interviews.
We help businesses in Canada develop strong communications strategies in order to achieve their overall business goals. We will guide you through identifying a sustainable plan with customized tactics to meet your needs.
Digital and Social Media
We provide the knowledge and know-how in order to achieve a strong Web and social media presence across all platforms. By developing digital strategies, we guide our clients through the entire process in order to increase awareness of and engagement with their brand.
Our focus is on building and sustaining authentic, mutually-beneficial relationships. We work with our clients to identify ways in which they can contribute meaningfully to their industry through media relations. When connecting the media with our clients, the Coldwater team provides creative ideas that transform into credible and consistent results that positively impact our clients’ business and reputation.
Looking to hire top-of-the-line communications professionals? We offer hands-on communications and PR recruitment services done by professionals who understand the work and the credentials and experience required for senior positions. We specialize in finding candidates with the expertise for mid to senior-level roles in public relations, media relations, partnerships, internal and external communications, marketing, social media, and more.
Coldwater Communications is proud to partner with Everything Podcasts, a division of Pattison Media, for the production of podcasts. Everything Podcasts is a world-class podcast production company that helps brands evolve their branding, media, communications, PR strategy into the audio space with a custom podcast series that connects with their audience in a meaningful and memorable way.
"Theodora and the whole Coldwater team have been excellent to work with. Coldwater have provided communications and PR support on two of our projects, with varying needs and budgets, and have been able to adapt their work to fit our organization's needs. I would highly recommend them."Martha NelsonCommunications and Fundraising Manager, Pacific Legal Education and Outreach Society
“The entire process from the initial proposal to campaign launch and interview coordination was managed seamlessly and we were impressed with the amount of national media coverage that was obtained. It was a pleasure to work with such an enthusiastic and professional team.”Colette AbbottMoms at Work Director of Partnerships and Programming
We worked with Theodora and the Coldwater team following national TVAdam CorneilCEO & Founder, Unbuilders
exposure to keep the momentum and drive more media coverage. Their team
solidified several great pieces that kept our brand at the top of mind. We
were very happy with their work and the ease of collaborating with their
team. We highly recommend their services and will use them again for PR
Boys and Girls Clubs were thrilled when Coldwater Communications agreed to support us pro-bono with a 20 day media campaign. Public awareness and profile are among the highest priority needs of non-profits, and yet require a skill set we don't often possess. Coldwater's team delivered with a professional, thorough, strategic media campaign that yielded more media coverage over the course of about 6 weeks than we could typically be able to generate in a year. They took the time to understand BGC, our needs, and goals, and overdelivered. We're beyond grateful.Carolyn TuckwellPresident & CEO, Boys and Girls Clubs of South Coast BC
Having worked with Theodora on the roll out of a feature film, I can say she is the best. For an independent project made straight from the heart, we travelled the world, winning numerous awards, followed by a theatrical run with Cineplex Odeon and finishing on iTunes, Google Play and Amazon Prime. Theodora was there the whole way, across all platforms of media engagement, around the world. Throughout it all, she was a consummate professional and - perhaps even more importantly - a whole lot of fun.David RayWriter, Producer, Director, Second Chance Productions
Theodora’s strategic guidance and publicity efforts have helped Idea Rebel receive coverage in local and national media outlets, resulting in increased exposure for our company. I highly recommend her and Coldwater Communications’ services for any company looking to gain exposure in today’s media climate.Jamie GarrattCEO, Idea Rebel
Theodora represents a true professional in her field, making it her priority to keep clients well informed and updated on all aspects of any project. Results-oriented, conscientious and dedicated are just some of the words to describe our pleasurable experience working with her.Murphy LiuSenior Sales Manager, BlackboxMyCar
Who we are
Coldwater Communications is a boutique PR agency with national reach that delivers tailored, strategic and results-oriented PR campaigns for purpose-driven organizations. A diverse mix of people solving complex problems, the agency’s values include excellence, integrity, respect, collaboration, public interest, innovation, and diversity, equity, and inclusion.
She is currently the Past President of Canadian Public Relations Society – Vancouver and was a protégé of the Women’s Executive Network Top 100 Most Powerful Women Mentoring Program in 2015-2016. Most recently, Theodora was named one of The Peak’s 2021 Emerging Leaders in Canada and in 2020, she was named one of the Inspiring Females Accelerating Change by North America Women in PR.
She has spoken at numerous conferences, including the BC Communications Forum in 2020, the Canadian Public Relations Society National Conference in Edmonton in 2019, Marketing Kingdom 2018, and Doors Open to Technology 2018.
In 2021, Theodora completed a Harvard Business School Executive Education program focused on leading professional service firms. She also has an undergraduate degree from Queen’s University and a Masters in Communications from the University of Ottawa.
One of her specialty areas is in Crisis Communications, or as she likes to call it, Special Situations. She is often called upon for her counsel on challenging situations for clients of any size. In addition to providing reactive strategies for each situation, she works with clients to build out a proactive Special Situations Guide so everyone is prepared for any potential issue that may arise.
Cooper has led integrated communications strategies and provided counsel to both national and multi-national corporations, and has won multiple awards for her work, including a Notable Award, CPRS ACE Awards and IABC OVATION Awards.
In addition to her corporate work, she has done pro bono and volunteer work for a variety of organizations including Habitat for Humanity, The GenWell Project, F*ck Cancer and a number of others. She currently sits on the Board of Directors for the Sponsorship Marketing Council of Canada (Vancouver chapter). She holds a Bachelor of Arts Degree from Queen’s University, and a Public Relations Diploma from Algonquin College.
Betsy is a huge proponent of the Work Hard Play Hard philosophy, and enjoys road trips with friends, hitting her local patio, and days at the cottage.
Danielle earned her Bachelor of Communication, Public Relations degree from Mount Royal University. She has also served on the board of directors for the Canadian Public Relations Society of Calgary in a variety of capacities including, Students and Education Chair, Volunteer Chair and is currently Membership Chair.
Danielle is also passionate about staying connected to the post-secondary realm and helping communications students reach their highest potential. She manages mentorship programs and participates in panel discussions, guest lectures and workshops across a variety of post-secondary institutions.
With nearly a decade of communications experience, Nela has a proven track record of excellence and building strong relationships with a wealth of clients, from a small business to government departments and agencies. She has lent her expertise to develop notable federal government communications initiatives, such as anti-racism public education and awareness, International Women’s Day, and strategic marketing to increase COVID-19 vaccine uptake. She is known for applying a strong diversity, inclusion and equity lens to her work, as she draws on her 3 years of public sector experience spent working on national anti-racism initiatives. Nela is passionate about the arts, innovation, amplifying the voices of equity-seeking communities, and using communications as a vehicle for driving social change.
Nela holds a B.A. in Media Production from Ryerson University’s competitive School of Radio and Television Arts, and is a candidate at the McMaster-Syracuse Universities’ Masters in Communication Management. She is also poised to complete her certificate in Business Innovation at the University of Toronto. In her spare time, Nela is a singer-songwriter and can be found playing small gigs in the downtown Toronto area.
For 9 years, Justin worked for one of Toronto’s leading cultural institutions, the Toronto International Film Festival (TIFF). In his primary role as the Senior Manager of the Volunteer and Intern Resources department, Justin led the largest film festival volunteer programme in the world with a team of over 3000 volunteers annually. In this role, Justin helped to create and develop Volunteer and Internship programmes at TIFF with a key focus on diversity and inclusion.
Justin holds a Bachelor of Art Honours Degree from Queen’s University in Film Studies and a Graduate Certificate from Humber College in Post Production.
Liv’s experience includes working with some of BC's top brands, including Vancity, WorkSafeBC, ICBC, Preventable, Healthy Families BC, Public Affairs Bureau, Teck Cominco, White Spot, and Jewish Federation of Greater Vancouver. She has worked in various roles in advertising, from digital strategist to planner to copywriter. As a marketing consultant, Liv created Simon Fraser University Continuing Studies’ Interactive Marketing program and taught digital marketing and social media courses at SFU and The Art Institute of Vancouver. Liv also has extensive event management and sponsorship experience from her working with nonprofit associations.
Liv has a BComm, Hons, in Marketing from Sauder School of Business. She is currently enrolled in McMaster’s Master of Communication Management program where her research interests are in diversity, equity, and inclusion and corporate communication and Web 3.0. She also sits on the Canadian Public Relations Society’s (CPRS) National Task Force on DEI as a member of the research committee.
Liv hails from Hong Kong and lived in Bangkok, Thailand before immigrating to Canada as a child. She has no vices except for an addiction to surfing, preferring surfboards to handbags. Liv has dual homes in Vancouver and Tofino, BC, where you can often find her in the water chasing peaks.
At Coldwater, Scott works on scripting the Coldwater podcast, working closely with the team at Everything Podcasts.
An active member of the community, Scott currently serves on the RunVan Board and spent a number of years on BCIT's Advisory Board for Broadcast Journalism. Scott maintains an active lifestyle and can often be found out for a run, on his road bike or in the North Vancouver trails.
In saving the best for last, Scott is most proud of his family: his incredible wife Fiona, their vivacious daughters Abigail & Emily, and their energetic new puppy, Leia.
After a decade-long career working in financial sales, she returned to her passion for words and ideas. Today, with extensive sales and marketing experience under her belt and a formal background in creative writing, she’s a copywriter, editor, and public relations consultant. Thi specializes in crafting clear messaging and developing content strategy that aligns with her client’s brand and connects people. She has worked on a number of campaigns for a wide spectrum of clients in varied industries, including e-commerce, arts and culture, finance and real estate, and more.