Coldwater

Theodora has over 10 years of public relations and communications experience in private industry, government, and non-profit sectors. Through her public relations agency, Coldwater Communications, she provides earned media strategies, corporate communications services, and thought-leadership for clients in various industries, such as film, retail and tech.

Theodora is currently the Past President of the Canadian Public Relations Society – Vancouver and was recently a protégé of the Women’s Executive Network Top 100 Most Powerful Women Mentoring Program. In 2020, she was named one of the Inspiring Females Accelerating Change by North America Women in PR.

Theodora has spoken at numerous conferences, including Marketing Kingdom 2018, Doors Open to Technology 2018, the Canadian Public Relations Society National Conference in Edmonton in 2019. She has an undergraduate degree from Queen’s University and a Masters in Communications from the University of Ottawa.

A born and raised Calgarian, Danielle has gained communications experience in a variety of industries including boutique agency, corporate and non-profit. Skill sets include writing, strategic social media planning, media relations and event management. She is currently an independent PR consultant working in the arts/entertainment/media scene across Western Canada.

Danielle earned her Bachelor of Communication, Public Relations degree from Mount Royal University. She has also served on the board of directors for the Canadian Public Relations Society of Calgary in a variety of capacities including, Students and Education Chair, Volunteer Chair and is currently Membership Chair.

Danielle is also passionate about staying connected to the post-secondary realm and helping communications students reach their highest potential. She manages mentorship programs and participates in panel discussions, guest lectures and workshops across a variety of post-secondary institutions.

Thi earned her Bachelor of Arts degree from the University of British Columbia, graduated from Simon Fraser University’s The Writer’s Studio, and in 2018, attended a residency for emerging writers at Banff Centre for Arts and Creativity.

After a decade-long career working in financial sales, she returned to her passion for words and ideas. Today, with extensive sales and marketing experience under her belt and a formal background in creative writing, she’s a copywriter, editor, and public relations consultant. Thi specializes in crafting clear messaging and developing content strategy that aligns with her client’s brand and connects people. She has worked on a number of campaigns for a wide spectrum of clients in varied industries, including e-commerce, arts and culture, finance and real estate, and more.

Vernon graduated from the SFU Public Relations Program and has an Honours BA in Psychology from UBC. He is passionate about finding brand identity, bringing ideas to life, and telling stories. He uses data analytics to track and report campaign successes.

For 3.5 years, he delivered accounting and advisory services in the charitable sector in Vancouver. Prior to that, he had stints in market research and customer care. He brings a research-based approach to communications and a humanistic perspective to business.

Vernon is a member of IABC/BC where he volunteers in membership engagement.

As a healthcare professional with ten years of clinical experience, Tarrah utilizes her clinical expertise, combined with her twenty years of scientific writing experience to produce engaging educational and promotional materials in the Greater Toronto Area. She works with organizations such as the Canadian Cancer Society and the Canadian Public Relations Society to assist with complex projects on both local and national scales.

Yasmine is a Vancouver-based writer and editor, with a great breadth of experience from working in media in a varied capacity for nearly a decade, as well as a deep knowledge of arts and culture.

She graduated from Simon Fraser University with a Bachelor of Arts in English Literature, and has gone on to work as a freelance journalist with a focus on music and pop culture. She has also previously held positions as the CITY Editor and Arts Correspondent at BeatRoute Magazine, for both print and digital versions of the publication.

When it comes to content, Yasmine prides herself on crafting copy that is clean, creative, and engaging. She has worked as a copywriter for companies in a number of industries from hospitality and travel to fashion e-commerce and business marketing.

Lindsay brings over nine years of web communications experience. Lindsay graduated from Carleton University in 2011 and quickly transitioned her interests in writing and communications into the tech world, where she has specialized in creating and optimising web content. Lindsay currently works for the federal government, where she previously led the migration of web content into new Content Management Systems, optimized websites, and turned complex government policy and program language into content that is simple and easy to understand. Since 2018, Lindsay has delved into the world of web analytics, with a focus in measuring the performance of websites by analyzing data. She also applies website accessibility and usability principles and best practices to ensure that websites are inclusive and effective in targeting their audience.

Cassandra Estefanos is a recent graduate from the University of Ottawa, holding an Honours BA in Communications and Minor in Law. With three years of communications experience in the federal public service, she has had the opportunity to work on various marketing and strategic communications teams. This has allowed her to develop a multitude of skills such as editing and writing, social media, strategic planning, research and web advising.