Coldwater

Communications

Strategies, publicity, public relations, corporate communications, and thought-leadership.

What we do

We provide refreshingly unique public relations solutions to tell your story.

Media Relations

We have developed solid relationships with journalists in today’s ever-evolving media landscape. Our expertise includes working with niche media in the film, television, arts and entertainment industries to gain the most authentic coverage for our clients.

Event/Festival Publicity

Event and festival publicity is something we pride ourselves on. We have the knowledge and know-how to help our clients navigate small and large-scale events, such as film festivals, conferences, and premieres. Our expertise helps our clients gain the media attention they desire and deserve.

Media Training

Coldwater Communications offers media training and communications coaching to enable you to confidently navigate today’s fast-paced media landscape. We host full and half-day workshops focused on how to identify, prepare, and effectively communicate your message and story through on camera presentations and interviews.

Corporate Communications

We help businesses in Canada develop strong communications strategies in order to achieve their overall business goals. We will guide you through identifying a sustainable plan with customized tactics to meet your needs.

Digital and Social Media

We provide the knowledge and know-how in order to achieve a strong Web and social media presence across all platforms. By developing digital strategies, we guide our clients through the entire process in order to increase awareness of and engagement with their brand.

Thought Leadership

Our focus is on building and sustaining authentic, mutually-beneficial relationships. We work with our clients to identify ways in which they can contribute meaningfully to their industry through media relations. When connecting the media with our clients, the Coldwater team provides creative ideas that transform into credible and consistent results that positively impact our clients’ business and reputation.

Podcasts

Coldwater Communications is proud to partner with Everything Podcasts, a division of Pattison Media, for the production of podcasts. Everything Podcasts is a world-class podcast production company that helps brands evolve their branding, media, communications, PR strategy into the audio space with a custom podcast series that connects with their audience in a meaningful and memorable way.

Testimonials

“The entire process from the initial proposal to campaign launch and interview coordination was managed seamlessly and we were impressed with the amount of national media coverage that was obtained. It was a pleasure to work with such an enthusiastic and professional team.”

Colette AbbottMoms at Work Director of Partnerships and Programming

We worked with Theodora and the Coldwater team following national TV
exposure to keep the momentum and drive more media coverage. Their team
solidified several great pieces that kept our brand at the top of mind. We
were very happy with their work and the ease of collaborating with their
team. We highly recommend their services and will use them again for PR
campaigns!

Adam CorneilCEO & Founder, Unbuilders

Boys and Girls Clubs were thrilled when Coldwater Communications agreed to support us pro-bono with a 20 day media campaign. Public awareness and profile are among the highest priority needs of non-profits, and yet require a skill set we don't often possess. Coldwater's team delivered with a professional, thorough, strategic media campaign that yielded more media coverage over the course of about 6 weeks than we could typically be able to generate in a year. They took the time to understand BGC, our needs, and goals, and overdelivered. We're beyond grateful.

Carolyn TuckwellPresident & CEO, Boys and Girls Clubs of South Coast BC

Having worked with Theodora on the roll out of a feature film, I can say she is the best. For an independent project made straight from the heart, we travelled the world, winning numerous awards, followed by a theatrical run with Cineplex Odeon and finishing on iTunes, Google Play and Amazon Prime. Theodora was there the whole way, across all platforms of media engagement, around the world. Throughout it all, she was a consummate professional and - perhaps even more importantly - a whole lot of fun.

David RayWriter, Producer, Director, Second Chance Productions

Theodora’s strategic guidance and publicity efforts have helped Idea Rebel receive coverage in local and national media outlets, resulting in increased exposure for our company. I highly recommend her and Coldwater Communications’ services for any company looking to gain exposure in today’s media climate.

Jamie GarrattCEO, Idea Rebel

Theodora represents a true professional in her field, making it her priority to keep clients well informed and updated on all aspects of any project. Results-oriented, conscientious and dedicated are just some of the words to describe our pleasurable experience working with her.

Murphy LiuSenior Sales Manager, BlackboxMyCar

Who we are

Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.
Founder

Theodora Jean

Theodora has over 10 years of public relations and communications experience in private industry, government, and non-profit sectors. Through her public relations agency, Coldwater Communications, Theodora provides earned media strategies, corporate communications services, and thought-leadership for clients in various industries, such as academia, film, retail and tech.

Theodora has over 10 years of public relations and communications experience in private industry, government, and non-profit sectors. Through her public relations agency, Coldwater Communications, Theodora provides earned media strategies, corporate communications services, and thought-leadership for clients in various industries, such as academia, film, retail and tech.

She is currently the Past President of Canadian Public Relations Society – Vancouver and was a protégé of the Women’s Executive Network Top 100 Most Powerful Women Mentoring Program in 2015-2016. Most recently, Theodora was named one of The Peak’s 2021 Emerging Leaders in Canada and in 2020, she was named one of the Inspiring Females Accelerating Change by North America Women in PR.

She has spoken at numerous conferences, including the BC Communications Forum in 2020, the Canadian Public Relations Society National Conference in Edmonton in 2019, Marketing Kingdom 2018, and Doors Open to Technology 2018.

In 2021, Theodora completed a Harvard Business School Executive Education program focused on leading professional service firms. She also has an undergraduate degree from Queen’s University and a Masters in Communications from the University of Ottawa.

Account Manager

Danielle Alfaro

A born and raised Calgarian, Danielle has gained communications experience in a variety of industries including boutique agency, corporate and non-profit. Skill sets include writing, strategic social media planning, media relations and event management.

A born and raised Calgarian, Danielle has gained communications experience in a variety of industries including boutique agency, corporate and non-profit. Skill sets include writing, strategic social media planning, media relations and event management. She is currently an independent PR consultant working in the arts/entertainment/media scene across Western Canada.

Danielle earned her Bachelor of Communication, Public Relations degree from Mount Royal University. She has also served on the board of directors for the Canadian Public Relations Society of Calgary in a variety of capacities including, Students and Education Chair, Volunteer Chair and is currently Membership Chair.

Danielle is also passionate about staying connected to the post-secondary realm and helping communications students reach their highest potential. She manages mentorship programs and participates in panel discussions, guest lectures and workshops across a variety of post-secondary institutions.

Account Manager

Simi Kaila

Simi is a storyteller who thinks outside the box and has bold ideas. Paired with a well thought-out strategy, she executes and delivers on a high-level. She specializes in proactive and reactive PR, brand awareness, reputation management and media relations. Simi has a Bachelor of Arts in Sociology with a minor in International Studies and a specialization in Comparative World Politics, Culture and Society from Simon Fraser University.

Simi is a storyteller who thinks outside the box and has bold ideas. Paired with a well thought-out strategy, she executes and delivers on a high-level. She specializes in proactive and reactive PR, brand awareness, reputation management and media relations. Simi has a Bachelor of Arts in Sociology with a minor in International Studies and a specialization in Comparative World Politics, Culture and Society from Simon Fraser University. She was awarded a three-month funded international internship from the Canadian International Development Agency. Simi also attained a Certificate in Public Relations from Simon Fraser University and was awarded the Pacific Leaders Scholarship from the BC Government. She fulfilled her practicum at Social T. Marketing agency then transferred her skills over to B-TV Business Television where she worked as a Social Media and Public Relations Specialist.

Taking the PR industry by storm, Simi is an independent Public Relations Consultant working on campaigns in a variety of spaces including cryptocurrency, tech, apparel, non-profit and thought leadership. She has reached over 20 million+ audiences in radio, print, TV, blogs and podcasts by successful execution of communications and engagement strategies. Simi has elevated her clients’ brands by securing coverage in notable media outlets such as: The Globe and Mail, Bloomberg Business, IHeartRadio, CTV Morning Live, Forbes, Entrepreneur, Your Morning (Live) Show and Arianna Huffington’s Thrive Global amongst many others.

Account Manager

Zahra Alani

Whether it be in her home, on a trip or on your television screen, Zahra Alani is the ideal host. Best known for her extensive work as a Broadcast Meteorologist on CTV and CBC. She is passionate about the environment, climate change and the marine environment.

Whether it be in her home, on a trip or on your television screen, Zahra Alani is the ideal host. Best known for her extensive work as a Broadcast Meteorologist on CTV and CBC. She is passionate about the environment, climate change and the marine environment.

With an aptitude for story telling, her interests and work also delve into lifestyle reporting, travel, food and wine reviews, hosting, emceeing and interviewing. With over 15 years in media and communications, she also specializes in media relations, press kits, media & talent coaching, writing and editing.

Zahra is also an established foodie with a love and passion for culture, food and languages. She co-hosted and produced 'Food Glorious Food', a podcast through CKNW. Prior to Covid, you would often find her at wine festivals, restaurant releases and reporting on extraordinary restaurants found on travels.

She is a member of the Canadian Meteorological and Oceanographic Society, American Meteorological Society (AMS) and AMS Climate Services Committee.

Senior Public Relations Consultant

Nela Gojevic

Nela is a sought-after consultant and project manager specializing in strategic communications, public education, marketing, multi-media creative, stakeholder engagement and partnerships. Uniquely positioned to serve her clients, Nela fuses her communications expertise with core business innovation principles to drive her clients’ desired results.

Nela is a sought-after consultant and project manager specializing in strategic communications, public education, marketing, multi-media creative, stakeholder engagement and partnerships. Uniquely positioned to serve her clients, Nela fuses her communications expertise with core business innovation principles to drive her clients’ desired results.

With nearly a decade of communications experience, Nela has a proven track record of excellence and building strong relationships with a wealth of clients, from a small business to government departments and agencies. She has lent her expertise to develop notable federal government communications initiatives, such as anti-racism public education and awareness, International Women’s Day, and strategic marketing to increase COVID-19 vaccine uptake. She is known for applying a strong diversity, inclusion and equity lens to her work, as she draws on her 3 years of public sector experience spent working on national anti-racism initiatives. Nela is passionate about the arts, innovation, amplifying the voices of equity-seeking communities, and using communications as a vehicle for driving social change.

Nela holds a B.A. in Media Production from Ryerson University’s competitive School of Radio and Television Arts, and is a candidate at the McMaster-Syracuse Universities’ Masters in Communication Management. She is also poised to complete her certificate in Business Innovation at the University of Toronto. In her spare time, Nela is a singer-songwriter and can be found playing small gigs in the downtown Toronto area.

PR Consultant + Copywriter

Thi Tran

Thi earned her Bachelor of Arts degree from the University of British Columbia, graduated from Simon Fraser University’s The Writer’s Studio, and in 2018, attended a residency for emerging writers at Banff Centre for Arts and Creativity.

Thi earned her Bachelor of Arts degree from the University of British Columbia, graduated from Simon Fraser University’s The Writer’s Studio, and in 2018, attended a residency for emerging writers at Banff Centre for Arts and Creativity.

After a decade-long career working in financial sales, she returned to her passion for words and ideas. Today, with extensive sales and marketing experience under her belt and a formal background in creative writing, she’s a copywriter, editor, and public relations consultant. Thi specializes in crafting clear messaging and developing content strategy that aligns with her client’s brand and connects people. She has worked on a number of campaigns for a wide spectrum of clients in varied industries, including e-commerce, arts and culture, finance and real estate, and more.

Senior Policy Consultant

Jean Kavanagh

Jean Kavanagh has extensive communications and media relations experience in the non-profit and government sectors including at the Canadian Centre for Policy Alternatives, the David Suzuki Foundation and Vancouver Public Library.

Jean Kavanagh has extensive communications and media relations experience in the non-profit and government sectors including at the Canadian Centre for Policy Alternatives, the David Suzuki Foundation and Vancouver Public Library. Before making the switch to communications, Jean was a reporter and covered regional news in British Columbia and Ontario, nationally for the Canadian Press, and internationally from Central America.
Manager of Operations and Finance

Tarrah Simion

As a healthcare professional with ten years of clinical experience, Tarrah utilizes her clinical expertise, combined with her twenty years of scientific writing experience to produce engaging educational and promotional materials in the Greater Toronto Area.

As a healthcare professional with ten years of clinical experience, Tarrah utilizes her clinical expertise, combined with her twenty years of scientific writing experience to produce engaging educational and promotional materials in the Greater Toronto Area. She works with organizations such as the Canadian Cancer Society and the Canadian Public Relations Society to assist with complex projects on both local and national scales.
Public Relations Consultant

Lilian Sue

Lilian is a publicity coach and public relations professional with nearly a decade of experience in publicity, social media marketing and communications. Specializing in film and television and food, Lilian has led film festival campaigns for short and feature films, launched seasons of television shows and worked as a publicist for agencies, food and beverage events and brands.

Lilian is a publicity coach and public relations professional with nearly a decade of experience in publicity, social media marketing and communications. Specializing in film and television and food, Lilian has led film festival campaigns for short and feature films, launched seasons of television shows and worked as a publicist for agencies, food and beverage events and brands.

Campaigns Lilian has led for the film festival circuit has seen clients sign international distribution deals, smash crowdfunding goals, increase Blu-Ray sales and raise brand awareness on an international level. A campaign Lilian led for a client’s film at San Diego Comic Con led to an distribution deal being signed with international horror streaming giant, Shudder.

PR Consultant + Copywriter

Yasmine Shemesh

Yasmine is a Vancouver-based writer and editor, with a great breadth of experience from working in media in a varied capacity for nearly a decade, as well as a deep knowledge of arts and culture.

Yasmine is a Vancouver-based writer and editor, with a great breadth of experience from working in media in a varied capacity for nearly a decade, as well as a deep knowledge of arts and culture.

She graduated from Simon Fraser University with a Bachelor of Arts in English Literature, and has gone on to work as a freelance journalist with a focus on music and pop culture. She has also previously held positions as the CITY Editor and Arts Correspondent at BeatRoute Magazine, for both print and digital versions of the publication.

When it comes to content, Yasmine prides herself on crafting copy that is clean, creative, and engaging. She has worked as a copywriter for companies in a number of industries from hospitality and travel to fashion e-commerce and business marketing.

Media Training Consultant

Bill Amos

Bill Amos has been active in news and current affairs for more than 40 years. He started out as a reporter for a Sunday newspaper in his hometown of Montreal, and then branched out for 12 years as a reporter, editor and anchor at two radio stations and CBC television and radio both in Montreal and in Vancouver.

Bill Amos has been active in news and current affairs for more than 40 years. He started out as a reporter for a Sunday newspaper in his hometown of Montreal, and then branched out for 12 years as a reporter, editor and anchor at two radio stations and CBC television and radio both in Montreal and in Vancouver. He sharpened his reporting skills covering trials, crime, fires, scandals and political campaigns during the era of Pierre Trudeau and Rene Levesque. At CBC Vancouver, he was one of the first journalists to report on the Exxon Valdez oil spill in Alaska and the creation of Pacific Spirit Park, among many other important stories.

He took up teaching as an instructor in BCIT's Broadcast and Online Journalism program, where he spent 32 years in the classroom and helping to run the Institute’s TV and Radio news operations. Among the courses he taught were On-Air Performance, Radio Production, Radio and TV News and Audio Documentaries. While on leave during the fall of 2016, Bill produced several online documentaries, chronicling the move from traditional media to digital content delivery in major BC newsrooms.

He has trained dozens of TV and radio reporters, anchors and newscasters who now work not only in BC, but across Canada and the world, including a number of correspondents for Canadian, American and international networks.

At Coldwater, Bill helps to train media spokespeople and company executives in the fine art of mastering media interviews and on-air performance. He provides one-on-one consultations and small-group training sessions to help our clients hone their skills in delivering strong, dynamic messages.

Copywriter

Caroline Starr

Caroline is an experienced writer and editor, with a decade of in-house publishing experience in acquisitions and development, and a range of experience in comms, from government to supporting small businesses with their messaging, community building, and storytelling.

Caroline is an experienced writer and editor, with a decade of in-house publishing experience in acquisitions and development, and a range of experience in comms, from government to supporting small businesses with their messaging, community building, and storytelling.

She’s written for Today’s Parent and Flare, and authored and edited Through, Not Around, a collection of stories of Infertility and Pregnancy Loss (Dundurn 2018). She consults on an ongoing basis with writers on proposals and manuscript development.

Caroline co-owns and manages business, marketing, and communications for The Healing Collective, a therapeutic co-working space and private practice incubator in Toronto. She is currently working on her Master of Economic Development and Innovation at The University of Waterloo. She originally hails from Nova Scotia and goes back whenever she can.

Public Relations Consultant and Copywriter

Ashley Espinoza

Ashley is a unique, enthusiastic storyteller. She was first published at the age of nine and decided she would become a professional writer at the age of 12. She began her journalism career in a one-person newsroom in a rural community in Northern Alberta. After the excitement of a midnight sun and a four-hour commute over an ice bridge to the near Tim Hortons wore off, she packed up her experience and adrenalin and ventured back to Ontario to explore where her writing would take her next.

Ashley is a unique, enthusiastic storyteller. She was first published at the age of nine and decided she would become a professional writer at the age of 12. She began her journalism career in a one-person newsroom in a rural community in Northern Alberta. After the excitement of a midnight sun and a four-hour commute over an ice bridge to the near Tim Hortons wore off, she packed up her experience and adrenalin and ventured back to Ontario to explore where her writing would take her next.

Ashley has a BAA in Media Studies, a Diploma in Journalism, and over 20 years’ experience as a published writer. She has embraced storytelling whenever it has presented itself to her, which has allowed Ashley to tell people’s truly unique, once in a lifetime stories.

Media Outreach Officer

Callista Ryan

Callista Ryan is passionate about creative communications and has extensive experience in media relations, issues management, and strategy. She served as the Vice President Communications and Public Affairs for the University Students' Council at Western University, where she studied International Relations as a Loran Scholar. She hails from Squamish, BC but has had the privilege to live in many different Canadian provinces/territories and abroad in France and China.

Callista Ryan is passionate about creative communications and has extensive experience in media relations, issues management, and strategy. She served as the Vice President Communications and Public Affairs for the University Students' Council at Western University, where she studied International Relations as a Loran Scholar. She hails from Squamish, BC but has had the privilege to live in many different Canadian provinces/territories and abroad in France and China.
Media Outreach Officer

Anne Marie Scanlon

Anne Marie has a Bachelor of Arts in English and Art History from the University of Guelph and received her certificate in Marketing and Public Relations from BCIT. She has experience working in Investor Relations and Marketing and Event Planning. She is passionate about writing and communications and brings a positive, creative and research driven mind to the table in all her endeavors. She was born and raised in North Vancouver and is bilingual in French and English.

Anne Marie has a Bachelor of Arts in English and Art History from the University of Guelph and received her certificate in Marketing and Public Relations from BCIT. She has experience working in Investor Relations and Marketing and Event Planning. She is passionate about writing and communications and brings a positive, creative and research driven mind to the table in all her endeavors. She was born and raised in North Vancouver and is bilingual in French and English.

Who we've worked with

Some of our clients include

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