jeane & jax is a luxury vegan accessories and footwear brand that encompasses the principles of ethical fashion while delivering quality, style, and affordability. Their mission is to show consumers that you can be fashionable and on trend without use of animal products or negatively impacting the environment.
Born in Montreal, the designs are inspired by the city’s multicultural surroundings and artistic flair. The brand represents an elevated and casual lifestyle driven to complement any mood or outfit. The brand prides itself on being vegan, sustainable, responsible and supportive of women in business.
Beginning in October 2020, Coldwater Communications launched a month long national media campaign for jeane & jax with a focus on its moto jacket launch—a jacket made from upcycled car interiors. A press release was distributed to Canadian media and fashion editors and influencers through Canadian News Wire (CNW). Additionally, customized media pitches were sent to targeted print, digital, radio and television media contacts that cover fashion, sustainability, veganism, and entrepreneurship across Vancouver, Calgary, and Toronto.