For the past 24 years, Coast Mental Health Foundation’s Courage To Come Back Awards have recognized British Columbians who have overcome illness, adversity or addiction and who have come back and give back to their communities. Each year, many crucial Coast Mental Health programs are made possible through donors’ generous support of Coast Mental Health Foundation at the awards – which has raised $22 million to date.
On May 2nd, 2022, Coldwater Communications executed an earned media campaign to promote four of the five recipients of Coast Mental Health Foundation’s (CMHF) 2022 Courage To Come Back Awards, and their Peer Support Program. Media outreach involved targeted media pitching to BC-based and Canada-wide media.