Since 1979, Battered Women’s Support Services (BWSS) has been a leading feminist voice against violence and oppression against women, a powerful policy change agent and a pillar to the communities it serves.
Working from an intersectional, anti-oppression, and feminist framework that promotes equality, BWSS has been intimately involved in providing support and advocacy for women who have experienced abuse, as well as community education and training about violence against women.
Being at the forefront of gender-based issues and working towards the elimination of violence, BWSS was perfectly positioned to participate in national conversations through the media at the intersections of race, gender and women with disabilities.
From June 22 to August 4, 2021, Coldwater Communications executed an earned media campaign to generate awareness of BWSS’s services and the organization’s response to the National Action Plan (NAP) to end violence against women and gender-based violence. Media outreach involved targeted media pitching to BC-based and Canada-wide media.