The Vancouver Jewish Film Festival (VJFF) is the longest running Jewish film festival in Canada. For over thirty years, they have inspired, connected, educated, and entertained audiences through inspirational filmmaking. And while they remain true to their mission of showcasing the diversity of Jewish culture, heritage and identity through film, for the 31st annual film festival, they wanted to highlight themes of human connection and environmental sustainability. Leading up to the 11-day festival showing 28 films from around the world, we worked closely with VJFF to generate earned media coverage aimed at building positive community connections among various communities in Vancouver and making sure their message of global unity, inclusivity and diversity was heard.
The Work
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- Launched a traditional media outreach campaign, including press release + targeted media pitching to secure earned media coverage leading up to and throughout the 11-day festival.
- Created social media content for campaigns across multiple platforms, and content coordination to amplify awareness prior to and during the festival
- Set up paid social ad campaign driving channel growth and ticket sales
- Conducted a website audit and content revisions for the VJFF website
The Results
- Secured and coordinated media interviews for the festival’s Executive Director and filmmakers leading up to and throughout the festival
- Secured over 40 pieces of media coverage in a month
- Created and managed multiple social media channels, increasing their following and online engagement
- Web content was revised to ensure compliance with accessibility and usability guidelines
- Festival mentions were secured in notable outlets including The Georgia Straight, The Vancouver Sun, Hollywood North Magazine, Vancouver Observer, and Daily Hive.
