Coldwater

Communications

Strategies, publicity, corporate communications, and thought-leadership.

 

What we do

Refreshingly unique PR solutions tailored to your needs

Media Relations

We have developed solid relationships with journalists in today’s ever-evolving media landscape. Our expertise includes working with niche media in the film, television, arts and entertainment industries to gain the most authentic coverage for our clients.

Event/Festival Publicity

Event and festival publicity is something we pride ourselves on. We have the knowledge and know-how to help our clients navigate small and large-scale events, such as film festivals, conferences, and premieres. Our expertise helps our clients gain the media attention they desire and deserve.

Personal Publicity

Building your personal brand is something we are very passionate about. We provide our clients with the tips and tools to help develop their brand profile and more. We also teach personal branding and publicity courses in classroom settings, and offer small-group and private sessions as well.

Corporate Communications

We help businesses in Canada develop strong communications strategies in order to achieve their overall business goals. We will guide you through identifying a sustainable plan with customized tactics to meet your needs

Digital and Social Media

We provide the knowledge and know-how in order to achieve a strong Web and social media presence across all platforms. By developing digital strategies, we guide our clients through the entire process in order to increase awareness of and engagement with their brand.

Thought Leadership

Our focus is on building and sustaining authentic, mutually-beneficial relationships. We work with our clients to identify ways in which they can contribute meaningfully to their industry through media relations. When connecting the media with our clients, the Coldwater team provides creative ideas that transform into credible and consistent results that positively impact our clients’ business and reputation.

Who we are

Founder

Theodora Jean

Theodora has over 10 years of public relations and communications experience in private industry, government, and non-profit sectors.

Through her public relations consultancy, Coldwater Communications, Theodora provides earned media strategies, publicity services, and thought-leadership for those working in the arts and entertainment sectors.

Her clients—comprised of directors, producers, actors, musicians, and film and TV associations—have been featured in The Hollywood Reporter, The Globe and Mail, National Post, Playback, and more.

Theodora is currently the President of the Vancouver Chapter of the Canadian Public Relations Society and a member of Women in Film and Television Vancouver. She was also recently a protege of the Women’s Executive Network’s Top 100 Most Powerful Women Mentoring Program and holds a Master’s in Communication from the University of Ottawa.

Brand + Storytelling Specialist

Danielle Alfaro

A born and raised Calgarian, Danielle has gained communications experience in a variety of industries including boutique agency, corporate and non-profit. Skill sets include writing, strategic social media planning, media relations and event management. She is currently an independent PR consultant working in the arts/entertainment/media scene across Western Canada.

A born and raised Calgarian, Danielle has gained communications experience in a variety of industries including boutique agency, corporate and non-profit. Skill sets include writing, strategic social media planning, media relations and event management. She is currently an independent PR consultant working in the arts/entertainment/media scene across Western Canada.

Danielle earned her Bachelor of Communication, Public Relations degree from Mount Royal University. She has also served on the board of directors for the Canadian Public Relations Society of Calgary in a variety of capacities including, Students and Education Chair, Volunteer Chair and is currently Membership Chair.

Danielle is also passionate about staying connected to the post-secondary realm and helping communications students reach their highest potential. She manages mentorship programs and participates in panel discussions, guest lectures and workshops across a variety of post-secondary institutions.

PR Consultant + Creative Content Strategist

Thi Tran

Thi earned her Bachelor of Arts degree from the University of British Columbia, graduated from Simon Fraser University’s The Writer’s Studio, and in 2018, attended a residency for emerging writers at Banff Centre for Arts and Creativity.

Thi earned her Bachelor of Arts degree from the University of British Columbia, graduated from Simon Fraser University’s The Writer’s Studio, and in 2018, attended a residency for emerging writers at Banff Centre for Arts and Creativity.

After a decade-long career working in financial sales, she returned to her passion for words and ideas. Today, with extensive sales and marketing experience under her belt and a formal background in creative writing, she’s a copywriter, editor, and public relations consultant. Thi specializes in crafting clear messaging and developing content strategy that aligns with her client’s brand and connects people. She has worked on a number of campaigns for a wide spectrum of clients in varied industries, including e-commerce, arts and culture, finance and real estate, and more.

Senior Consultant

Tarrah Simion

As a healthcare professional with ten years of clinical experience, Tarrah utilizes her clinical expertise, combined with her twenty years of scientific writing experience to produce engaging educational and promotional materials in the Greater Toronto Area.

As a healthcare professional with ten years of clinical experience, Tarrah utilizes her clinical expertise, combined with her twenty years of scientific writing experience to produce engaging educational and promotional materials in the Greater Toronto Area. She works with organizations such as the Canadian Cancer Society and the Canadian Public Relations Society to assist with complex projects on both local and national scales.
Senior Web Specialist

Lindsay Beaudoin-Rach

Lindsay brings over nine years of web communications experience. Lindsay graduated from Carleton University in 2011 and quickly transitioned her interests in writing and communications into the tech world, where she has specialized in creating and optimising web content.

Lindsay brings over nine years of web communications experience. Lindsay graduated from Carleton University in 2011 and quickly transitioned her interests in writing and communications into the tech world, where she has specialized in creating and optimising web content. Lindsay currently works for the federal government, where she previously led the migration of web content into new Content Management Systems, optimized websites, and turned complex government policy and program language into content that is simple and easy to understand. Since 2018, Lindsay has delved into the world of web analytics, with a focus in measuring the performance of websites by analyzing data. She also applies website accessibility and usability principles and best practices to ensure that websites are inclusive and effective in targeting their audience.
Public Relations Assistant

Cassandra Estefanos

Cassandra Estefanos is a recent graduate from the University of Ottawa, holding an Honours BA in Communications and Minor in Law.

Cassandra Estefanos is a recent graduate from the University of Ottawa, holding an Honours BA in Communications and Minor in Law. With three years of communications experience in the federal public service, she has had the opportunity to work on various marketing and strategic communications teams. This has allowed her to develop a multitude of skills such as editing and writing, social media, strategic planning, research and web advising.

Who we've worked with

Some of our clients include

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