Event Publicity
At Coldwater Communications, we promote in-person and virtual events through traditional media outreach and social media campaigns. For any event, a strategic media campaign increases awareness and exposure. Reaching out to targeted registrants, media, and attendees with promotional content leading up to the big day keeps the event top-of-mind and drives interest and attendance. From conferences to film festivals to product launches, we find the best channels to showcase your events.
Social media posting leading up to and during an event elevates publicity, increases reach, and opens a channel to engage directly with your audience. It is a platform to share updates and for attendees to share their own experiences with others. Social media invites organizers and attendees to a digital conversation and to interact with each other.